Horsky, T. N.: search on Z-Library

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1

Advertising and the Diffusion of New Products

Dan Horsky and Leonard S. Simon

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 494 KB

english, 1983

2

4.3. Kepler in Prague

Zděnek Horský

Journal:

Vistas in Astronomy

Year:

1975

Language:

english

File:

PDF, 1014 KB

english, 1975

3

Astronomy and the art of clockmaking in the fourteenth, fifteenth and sixteenth centuries

Zdeněk Horský

Journal:

Vistas in Astronomy

Year:

1967

Language:

english

File:

PDF, 781 KB

english, 1967

4

Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?

Freimer, Marshall, Horsky, Dan

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 242 KB

english, 2008

5

Special Issue on Competitive Marketing Strategy || Dynamic Advertising Strategies of Competing Durable Good Producers

Dan Horsky and Karl Mate

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 370 KB

english, 1988

6

A Diffusion Model Incorporating Product Benefits, Price, Income and Information

Journal:

Marketing Science

Year:

1990

Language:

english

File:

PDF, 731 KB

english, 1990

7

Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Givon, Moshe, Horsky, Dan

Journal:

Marketing Science

Year:

1990

Language:

english

File:

PDF, 1.07 MB

english, 1990

8

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Dan Horsky, Paul Nelson and Steven S. Posavac

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 379 KB

english, 2004

9

Does It Pay to Change Your Company's Name? A Stock Market Perspective

Dan Horsky and Patrick Swyngedouw

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 562 KB

english, 1987

10

Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking

Dan Horsky and Paul Nelson

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 890 KB

english, 1996

11

Dynamic Advertising Strategies of Competing Durable Good Producers

Horsky, Dan, Mate, Karl

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 786 KB

english, 1988

12

Dialogue with the stars

Zdeněk Horský

Journal:

Vistas in Astronomy

Year:

1967

Language:

english

File:

PDF, 121 KB

english, 1967

13

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Horsky, Dan, Misra, Sanjog, Nelson, Paul

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 238 KB

english, 2006

14

Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking

Horsky, Dan, Nelson, Paul

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 773 KB

english, 1996

15

The Changing Architecture of Advertising Agencies

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 246 KB

english, 2006

16

Application of a Composite Stochastic Model of Brand Choice

Moshe Givon and Dan Horsky

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.29 MB

english, 1979

17

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Dan Horsky, Sanjog Misra and Paul Nelson

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 2.95 MB

english, 2006

18

Secondary cooling in continuous casting and Leidenfrost temperature effects

Raudensky, M., Horsky, J.

Journal:

Iron and Steelmaking

Year:

2005

Language:

english

File:

PDF, 237 KB

english, 2005

19

Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo, Misra, Sanjog, Horsky, Dan

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 2.47 MB

english, 2012

20

Market Share Response to Advertising: An Example of Theory Testing

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 891 KB

english, 1977

21

A Diffusion Model Incorporating Product Benefits, Price, Income and Information

Journal:

Marketing Science

Year:

1990

Language:

english

File:

PDF, 1.42 MB

english, 1990

22

An Empirical Analysis of the Optimal Advertising Policy

Journal:

Management Science

Year:

1977

Language:

english

File:

PDF, 432 KB

english, 1977

23

Experimental Study of Interfacial Heat Flux and Surface Temperature by Inverse Analysis with Thermocouple (Fully Embedded) during Hot Steel Strip Rolling

Weisz-Patrault, Daniel, Ehrlacher, Alain, Legrand, Nicolas, Labbe, Nathalie, Horsky, Jaroslav, Luks, Tomáš

Journal:

Advanced Materials Research

Year:

2012

Language:

english

File:

PDF, 462 KB

english, 2012

24

Thickening of butyl acrylate/styrene/2-hydroxyethyl methacrylate/acrylic acid lattices with dispersion of crosslinked ethyl acrylate/methacrylic acid copolymer

Otakar Quadrat, Jiřı́ Horský, Pavel Bradna, Jaromı́r Šňupárek, Gameel A Baghaffar

Journal:

Progress in Organic Coatings (Elsevier)

Year:

2001

Language:

english

File:

PDF, 134 KB

english, 2001

25

Living with terrorism or withdrawing in terror: Perceived control and consumer avoidance

Herzenstein, Michal, Horsky, Sharon, Posavac, Steven S.

Journal:

Journal of Consumer Behaviour

Year:

2015

Language:

english

File:

PDF, 120 KB

english, 2015

26

Thickening of butyl acrylate/styrene/2-hydroxyethyl methacrylate/acrylic acid latices with an HEUR associative thickener

Otakar Quadrat, Jiřı́ Horský, Libuše Mrkvičková, Jana Mikešová, Jaromı́r Šňupárek

Journal:

Progress in Organic Coatings (Elsevier)

Year:

2001

Language:

english

File:

PDF, 171 KB

english, 2001

27

Sixth Invitational Choice Symposium || Adjusting Choice Models to Better Predict Market Behavior

Greg Allenby, Geraldine Fennell, Joel Huber, Thomas Eagle, Tim Gilbride, Dan Horsky, Jaehwan Kim, Peter Lenk, Rich Johnson, Elie Ofek, Bryan Orme, Thomas Otter and Joan Walker

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.03 MB

english, 2005

28

Estimation of Attribute Weights from Preference Comparisons

Horsky, Dan, Rao, M. R.

Journal:

Management Science

Year:

1984

Language:

english

File:

PDF, 1.77 MB

english, 1984

29

The Changing Architecture of Advertising Agencies

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 3.36 MB

english, 2006

30

Experimental study of heat transfer in process of rolls cooling in rolling mills by water jets

Raudensky, Miroslav, Bending, Lothar, Horsky, Jaroslav

Journal:

Year:

1994

Language:

english

File:

PDF, 686 KB

english, 1994

31

Market Share Models As Approximators of Aggregated Heterogeneous Brand Choice Behavior

Moshe Givon and Dan Horsky

Journal:

Management Science

Year:

1978

Language:

english

File:

PDF, 1.54 MB

english, 1978

32

New Brand Positioning and Pricing in an Oligopolistic Market

Horsky, Dan, Nelson, Paul

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 1.49 MB

english, 1992

33

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Dan Horsky, Paul Nelson, Steven S. Posavac

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 1.23 MB

english, 2004

34

Single BJT based temperature measurement circuit without MIMC and calibration

Ledvina, Jan, Koudar, Ivan, Horský, Pavel

Journal:

Analog Integrated Circuits and Signal Processing

Year:

2017

Language:

english

File:

PDF, 885 KB

english, 2017

35

Small Punch Tests at Oxide Scales Surface of Structural Steel and Low Silicon Steel

Hrabovský, Jozef, Dobeš, Ferdinand, Horský, Jaroslav

Journal:

Oxidation of Metals

Year:

2014

Language:

english

File:

PDF, 2.07 MB

english, 2014

36

Periodic Advertising Pulsing in a Competitive Market

Freimer, Marshall, Horsky, Dan

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 279 KB

english, 2012

37

An Automotive Low-Power EMC Robust Brokaw Bandgap Voltage Reference

Krolak, David, Plojhar, Jan, Horsky, Pavel

Journal:

IEEE Transactions on Electromagnetic Compatibility

Year:

2020

File:

PDF, 2.49 MB

2020

38

Adjusting Choice Models to Better Predict Market Behavior

Greg Allenby, Geraldine Fennell, Joel Huber, Thomas Eagle, Tim Gilbride, Dan Horsky, Jaehwan Kim, Peter Lenk, Rich Johnson, Elie Ofek, Bryan Orme, Thomas Otter, Joan Walker

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 130 KB

english, 2005

39

An Approach to the Optimal Positioning of a New Product

Gavish, Bezalel, Horsky, Dan, Srikanth, Kizhanatham

Journal:

Management Science

Year:

1983

Language:

english

File:

PDF, 1.47 MB

english, 1983

40

Discrete choice models of firms’ strategic decisions

Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen,

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 380 KB

english, 2008

41

Usage of neural network for coupled parameter and function specification inverse heat conduction problem

M. Raudenský, J. Horský, J. Krejsa

Journal:

International Communications in Heat and Mass Transfer

Year:

1995

Language:

english

File:

PDF, 433 KB

english, 1995

42

Hydraulic descaling improvement, findings of jet structure on water hammer effect

Raudensky, M., Horak, A., Horsky, J., Pohanka, M., Kotrbacek, P.

Journal:

Revue de Métallurgie

Year:

2007

File:

PDF, 1.85 MB

2007

43

Conservation laws in general relativity

J. Horský, J. Novotný

Journal:

Czechoslovak Journal of Physics

Year:

1969

Language:

english

File:

PDF, 1.22 MB

english, 1969

44

Book Review: Renaissance Cosmological Diagrams: The Cosmographical Glass: Renaissance Diagrams of the Universe

Journal:

Journal for the History of Astronomy

Year:

1982

Language:

english

File:

PDF, 319 KB

english, 1982

45

Invariant Estimators for Market Share Systems and their Finite Sample Behavior

Gaver, Kenneth M., Horsky, Dan, Narasimhan, Chakravarthi

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 1.22 MB

english, 1988

46

Measurement of Thermal Load on Working Rolls during Hot Rolling

Raudensky, Miroslav, Horsky, Jaroslav, Ondrouskova, Jana, Vervaet, Bart

Journal:

steel research international

Year:

2013

Language:

english

File:

PDF, 725 KB

english, 2013

47

Letter: A Cylindrically Symmetric Solution in Einstein-Maxwell-Dilaton Gravity

P. Klepáč, J. Horský

Journal:

General Relativity and Gravitation

Year:

2002

Language:

english

File:

PDF, 78 KB

english, 2002

48

New Einstein-Maxwell fields of Levi-Civita’s type

L. Richterek, J. Novotný, J. Horský

Journal:

Czechoslovak Journal of Physics

Year:

2000

Language:

english

File:

PDF, 1.48 MB

english, 2000

49

Invariant Estimators for Market Share Systems and Their Finite Sample Behavior

Kenneth M. Gaver, Dan Horsky and Chakravarthi Narasimhan

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 632 KB

english, 1988

50

Testing the Statistical Significance of Linear Programming Estimators

Horsky, Dan, Nelson, Paul

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 179 KB

english, 2006

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